TABLE OF CONTENTS

Introduction


Product Attributes allow you to gain deeper insights into your customers' experiences with your products by incorporating specific criteria of your choice. These can be supplied by you in either your Sales Uploads, a Product Catalogue or added directly to your feedback form. These are then displayed on the Feedback Form and results can also be shown on your on-site integration using the 'On-Page Reviews' widget. In this article, we will explore how Product Attributes work, how to set them up, and how they are presented to customers and visitors.

Understanding Product Attributes


Product Attributes offer a valuable way to collect more detailed feedback from your customers based on specific criteria related to your products. You can set up Product Attributes in three ways:

  • Using Sales File
  • Using Product Catalogue
  • Added directly to your feedback form


Note, if attributes are present in multiple locations (catalogue, sales file, form) the system will preference the form. If there are no attributes in the form, the system will preference sales file, then product catalogue



Using Sales File: In your Sales File, the Product Attributes must be listed in a comma-separated column titled “Product Attributes”. It is recommended to have no more than six attributes, with each attribute limited to 20 characters for optimal display. For example:



Using Product Catalogue: Similarly, in your Product Catalogue, the Product Attributes must be listed in a comma-separated column “Product Attributes”. For example:



Added directly to your feedback form: This can only be configured by the Feefo team. Please contact your CSM or Feefo support for more information.

Enabling Product Attributes for On-Page Reviews


If you are using the 'On-Page Reviews' widget for your on-site integration, you can display Product Attributes to customers by enabling the 'Show Product Attributes' setting. To do this, 

  1. Navigate to "Marketing" > "On-Page Reviews" in the Hub
  2. Select "Product Rating"
  3. Tick the checkbox labeled "Show Product Attributes".
  4. Select "Save Settings".



How it looks


Product attributes are a five-point scale and can be asked as either smileys or numbers. On the Feedback Form, customers will see the Product Attributes alongside the ratings. Customers can provide ratings for the attributes, but please note that they cannot add additional comments as this is solely an additional rating metric, not a comment field. An input field custom question can be added for qualitative responses. 


Merchant Page and On-Page Reviews Display


When customers leave feedback with Product Attributes, the ratings will be displayed on your merchant page as part of the product reviews, providing valuable insights to potential buyers:



If you are using the 'On-Page Reviews' widget and have enabled the 'Show Product Attributes' setting, the ratings will also be presented within the widget, enhancing the overall customer experience on your website:



Conclusion


Feefo Product Attributes offer a great way to collect detailed feedback from your customers based on specific criteria. By utilising this feature, you can gain a deeper understanding of your products' performance and enhance your customer insights. To set up Product Attributes, follow the guidelines provided in this article. If you have any questions or need further assistance, feel free to contact our support team, and we will be more than happy to help!