Product Attributes allow you to gain deeper insights into your customers' experiences with your products by incorporating specific criteria of your choice. Product Attributes are customised fields provided by you within your Sales File or Product Catalogue, which are then displayed on the Feedback Form and can also be shown on your on-site integration using the 'On-Page Reviews' widget. In this article, we will explore how Product Attributes work, how to set them up, and how they are presented to customers and visitors.

Understanding Product Attributes

Product Attributes offer a valuable way to collect more detailed feedback from your customers based on specific criteria related to your products. You can set up Product Attributes in three ways:

  • Using Sales File
  • Using Product Catalogue
  • Direct Integration with Product Form

Note, if attributes are present in multiple locations (catalogue, sales file, form) the system will preference the form. If there are no attributes in the form, the system will preference sales file, then product catalogue

Using Sales File: In your Sales File, the Product Attributes must be listed in a comma-separated column. It is recommended to have no more than six attributes, with each attribute limited to 20 characters for optimal display. For example:

Using Product Catalogue: Similarly, in your Product Catalogue, the Product Attributes must be listed in a comma-separated column. For example:

Direct Integration with the Form: This can only be configured by the Feefo team. Please contact your CSM or Feefo support for more information.

Enabling Product Attributes for On-Page Reviews

If you are using the 'On-Page Reviews' widget for your on-site integration, you can display Product Attributes to customers by enabling the 'Show Product Attributes' setting. To do this, 

  1. Navigate to "Marketing" > "On-Page Reviews" in the Hub
  2. Select "Product Rating"
  3. Tick the checkbox labeled "Show Product Attributes".

Feedback Form Presentation

On the Feedback Form, customers will see the Product Attributes alongside the ratings. Customers can provide ratings for the attributes, but please note that they cannot add additional comments as this is solely an additional rating metric, not a comment field. An input field custom question can be added for qualitative responses. 

Product attributes display as faces by default but a new numeric rating scale will be released in the near future. 

Note, attributes are always displayed as a five point scale.

Merchant Page and On-Page Reviews Display

When customers leave feedback with Product Attributes, the ratings will be displayed on your merchant page as part of the product reviews, providing valuable insights to potential buyers:

If you are using the 'On-Page Reviews' widget and have enabled the 'Show Product Attributes' setting, the ratings will also be presented within the widget, enhancing the overall customer experience on your website:


Feefo Product Attributes offer a great way to collect detailed feedback from your customers based on specific criteria. By utilising this feature, you can gain a deeper understanding of your products' performance and enhance your customer insights. To set up Product Attributes, follow the guidelines provided in this article. If you have any questions or need further assistance, feel free to contact our support team, and we will be more than happy to help!