In this knowledge base article, we'll explore the distinction between sales/product tags and insight labels, which are crucial elements of managing and categorising feedback and sales data in the Feefo system.


Sales/Product Tags

Sales Tags

Sales tags and product tags serve distinct purposes in your data management process.


Sales Tags are primarily associated with sales data. These tags are added to your sales data or product catalogues before you receive feedback. The key functions of sales tags are as follows:


  • Enhanced Reporting: Sales tags allow you to categorise and filter your reporting more effectively. They provide a structured way to group and analyse your sales data.
  • Feedback Request Manager: If you have subscribed to the Feedback Request Manager feature, sales tags play a pivotal role in triggering specific feedback campaigns. By using sales tags strategically, you can target specific groups of customers with tailored feedback requests.
  • Applicability to Entire Orders: Sales tags are applied at the order level. For instance, if you segment your clients based on in-store purchases versus online purchases, any products within a given order would carry the same sales tag. This is because the tag applies to the entire order.


Product Tags

Product Tags, on the other hand, are closely related to individual product items. They are typically associated with specific SKUs (Stock Keeping Units) within your product catalog. Here's what you need to know about product tags:


  • SKU Specific: Product tags are linked to SKUs. This means that you can expect to see the same product tags associated with identical SKUs across different orders. For example, if you offer a "Black Dress" SKU, all orders containing that specific product would carry the same product tag associated with "Black Dress."
  • Diversity Across Products: When customers order multiple items that are distinctly different, such as a black dress, a pair of heels, and a bag, each of these items would carry different product tags. This distinction is important as it reflects the uniqueness of each product in the order.

Insight Labels

Insight Labels serve a different purpose altogether. Unlike sales and product tags, insight labels are applied manually by Feefo clients after feedback has been received in the Feefo Hub. The primary use of insight labels is to track and analyse feedback trends and patterns.


You can manually assign insight labels to feedback entries to categorise and identify specific trends or issues that emerge from customer feedback. This allows for a more in-depth analysis of customer insights, enabling businesses to take targeted actions to address concerns or capitalise on positive trends.



In summary, understanding the distinctions between sales/product tags and insight labels is essential for effectively managing and making the most of your feedback and sales data in the Feefo system. By using these features strategically, you can enhance your reporting, tailor feedback campaigns, and gain valuable insights from customer feedback.