Create highly focused reports by tagging your data. Tags can be included in your file when uploading your sales data or via a product catalogue. If you have multiple feedback campaigns set up on Feefo, you can also use tags to tell us which campaign you want the feedback request to be sent from; this is referred to as a trigger.

How do I use sales and product tags?

Each tag entry must be a Key:value pair and is case sensitive. The list below details some of our most popular sales and product tags. Each tag key can only be applied once per sale and must be entered exactly as shown (in lowercase without spaces). Please make sure you use the correct tag, as sales tags can only be applied to sales data, and product tags can only be applied to products when using product catalogues.

If you want to use multiple tags, use a comma to separate them.

For example:

saleschannel:phone,salesperson:Jane Williams

Every tag you use must include both a key and a value. The key is the tag itself, such as ‘hotel’, whereas the value (in this instance) helps define which hotel the customer booked. To ensure your tags work correctly, please use the format key:value. If a tag value contains a comma, square brackets [] must be added around the entire tag to ensure it’s read correctly by the system.

For example:

[department:CDs, Vinyl & Tapes]

Using Sales Tags in the Feedback Form as Dynamic Variables

Sales tags can now be used within the Feedback Form itself as dynamic variables. If you use the following annotation {{tags.key}} within the feedback form, where 'key' is replaced with your own in-use Sales Tag key, you can merge the fields into the form. 

For example, here are two Sales Tags being used as Dynamic Variables within the form builder:

Yielding the following result on the feedback form: 


Example Sale tag keys:

Tag KeyType of Tag
accommodationSales
accommodationnumber
Sales
accommodationtype
Sales
accountmanagerSales
advisorSales
airlineSales
areaSales
arrangerSales
arrivalairportSales
branchSales
branchmanagerSales
brandSales
breeder    Sales
businesspartnerSales
campaignSales
citySales
clienttypeSales
consultantSales
countrySales
couponSales
culturecode
Sales
dateSales
departureairport
Sales
descriptionSales
destinationregion
Sales
deviceSales
displaynameSales
fieldsalesmanagerSales
franchiseSales
gymSales
hostnameSales
inboundairline
Sales
insuranceSales
invoiceno
Sales
languageSales
localeSales
loyaltySales
logonSales
memberSales
nationalitySales
outboundairline
Sales
pbbbooking
Sales
platformSales
productlineSales
providerSales
regionSales
regionalmanagerSales
regionalsalesmanagerSales
reviewlanguageSales
saledateSales
saleschannelSales
salespersonSales
seasonSales
serviceSales
showroomSales
showroommanagerSales
standardSales
stateSales
storeSales
teamSales
tillSales
tourdirectorSales
tradeSales
trainerSales
travelSales
traveldaysSales
vehicleregSales

Example Product tag keys (Applicable only to product catalogues):

Tag Key
Type of Tag
carrierProduct
categoryProduct
colourProduct
contributorProduct
cruiselineProduct
department Product
departurecountryProduct
destinationcountryProduct
flightnumberProduct
hotelProduct
locationProduct
packageProduct
priceProduct
productProduct
productbrandProduct
resortProduct
shipProduct
sizeProduct
styleProduct
title    Product
tourProduct
uniqueflightcodeProduct
venueProduct
websiteProduct