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At Feefo, we are dedicated to creating products that are not only innovative and user-friendly but also inclusive and accessible to everyone. Our approach to product development and engineering is rooted in prioritising the Web Content Accessibility Guidelines (WCAG) to ensure that our offerings are usable by individuals of all abilities. In this article, we'll provide insights into our commitment to accessibility, the expertise of our teams, and our ongoing efforts to stay aligned with evolving industry standards.


WCAG as a standard


Our commitment to accessibility focuses on the WCAG guidelines. These guidelines, developed by the World Wide Web Consortium (W3C), provide a universally accepted framework for making web content more accessible to individuals with disabilities. The WCAG guidelines encompass principles that address various aspects of web accessibility, such as operability and understandability.


Multidisciplinary Expertise 


To ensure that accessibility is ingrained in every phase of our product development lifecycle, our teams in design, engineering, and quality assurance are well-versed in WCAG standards. Here's how each team contributes:

  • Design: Our design team incorporates accessibility considerations from the outset, creating user interfaces that are intuitive and provide clear, consistent navigation. They ensure that visual and interactive elements meet the criteria for accessibility.
  • Engineering: Our engineering team is responsible for implementing the technical aspects of accessibility, making sure that our products are compatible with assistive technologies and follow coding practices that enhance accessibility.
  • Quality Assurance: Our QA team rigorously tests our products to ensure they meet WCAG standards. They perform comprehensive accessibility testing, identifying and resolving any issues that may impede usability for individuals with disabilities.

Continuous Improvement


While Feefo are commitment to WCAG guidelines, we acknowledge that accessibility industry standards continuously evolve. New technologies and methodologies emerge, and best practices evolve over time. Therefore, we view accessibility as an ongoing journey rather than a destination.


We are dedicated to iteratively improving the accessibility aspects of our products. This commitment means that we embrace opportunities to revisit and enhance accessibility whenever priorities align. Whether it's a product update, a new feature, or a redesign, we seize the chance to make our products even more accessible.