This article introduces Feefo's simplest integration technique, the Score Badge.

The Score Badge involves including a Feefo rating badge on the merchant website that, when clicked, will open a new tab/window displaying the merchant’s review page on the Feefo website. As the reviews are displayed on Feefo's website, this type of integration gives no organic SEO (Search Engine Optimisation) benefit to the merchant's site. Being straightforward to apply but with limited benefits, this is Feefo’s 'Light' Integration.

Feefo recommends that the integration link opens a new window to the Feefo site so that the merchant’s site remains open in the customer’s browser - The examples shown below will do this however merchants may wish to customise the code.

When choosing this method, the Feefo badge carries our branding but has dynamic elements that show your current service and/or product rating given as a star rating and optionally, a review count. Note that the dynamically generated images are cached and so the dynamic content updates about once an hour to reduce server load. The language of the badge is configured automatically by reading the viewer's default locale from their web browser and then loading the appropriate localised content to the badge.

Feefo has many badges available to choose from with a variety of styles, colours, layouts and width/height combinations. The full list split between service only and product only badges, can be viewed at Feefo Badges and configured using the interactive badge selector in Feefo Hub, 'Marketing > Score Badge'. The ratings will be calculated by looking back at up to one year's worth of reviews but if you'd like this to be different, the setting can be modified by Feefo's Support Team.

Implementing the Score Badge method involves:

  • Adding a link on your web page that points to the source of the Feefo badge image.
  • Adding a link to your merchant reviews area on the Feefo site.

The URLs for the image and reviews contain your merchant identifier and other parameters allowing our server to display the dynamic content. These parameters must be correct or the image will not be displayed.

For example:

The following is a link to the Feefo badge image for the service rating for Example Retail Merchant using badge design “Service-Stars-Grey-Independent-225x57.png”:


  • example-retail-merchant is replaced with your merchant identifier.
  • Service-Stars-Grey-Independent-225x57.png is replaced with your chosen Feefo badge (see Feefo Badges for the full collection).

The result of using this URL in the widget code is that this badge would be shown on the merchant's web page:

The above badge is then linked to the overall service rating for Example Retail Merchant so that when clicked, it opens their reviews page and displays the past year's reviews. The link to the reviews page for Example Retail Merchant is:


  • example-retail-merchant is replaced with your merchant identifier.

Combining these two links into a practical example of code would give:

<a href="" target=”_blank”>
<img alt="Feefo badge" border="0" src="" title="See what our customers say about us"></a>


  • example-retail-merchant is replaced with your Feefo merchant identifier.
  • template = the selected Feefo logo.
  • title = the title for the browser window showing the reviews.

Note that although the text of the reviews page and the content of the Feefo badge will normally default to English, if the web browser being used to view Feefo content has its default locale configured to something other than English, all text will automatically be configured to display localised content instead.

If preferred, a link can be made to product-specific reviews instead. Links for products take the form: search code


  • example-retail-merchant is replaced with your Feefo merchant identifier.
  • productdesc is your product description.
  • product search code is your product identifier.

For example:


  • example-retail-merchant is the merchant identifier.
  • falcon-mach-v is the product description.
  • 132 is the product search code.

Please note that the link to the merchant’s rating page ( supports additional parameters including the use of sales tags to filter the data on the destination page. For more information about these parameters, please contact our Support team.