At Feefo, we understand the importance of showcasing your customer feedback in a way that aligns perfectly with your business needs. That's why we've developed the Widget Gallery, a convenient and user-friendly platform that allows you to filter, preview, and customise all your Feefo widgets in one centralised location.

Getting started with the Widget Gallery is a breeze. 

  1. Log in to the Feefo Hub.
  2. Navigate to 'Marketing'
  3. Select 'Widget Gallery' to explore the full range of possibilities.

Filtering widgets

To discover the ideal widget for your business, we've equipped you with powerful filtering options. You can narrow down widgets based on various factors, including features, product and service ratings, and their potential impact on consumers, such as enhancing trust or boosting conversions.

To filter widgets, select the relevant tab that aligns with your specific requirements. You can combine multiple filter options by highlighting each desired option, enabling you to find widgets that match multiple criteria.

Choosing your widgets

With your list of widgets narrowed down, it's time to choose the ones best suited for your business. Keep in mind that there's no one-size-fits-all approach, as each business is unique.

We recommend experimenting with different widgets to maximise the impact of your Feefo reviews.

To assist you in making the right choices, each widget comes with a brief description, keyword filter tags, a preview image (activated when you hover your cursor over the icon), and an installation guide link.

You can find and change the setting for any of the following widgets in our Widget Gallery: 

Here is a list of the widgets and where best to place them:

Feefo Places 

If a client collects reviews for your stores using Location Feedback, they can add a widget on the site to make it easier for their customers to leave a review by entering their code via this widget.

Pop-Up Reviews 

Service Review Carousel 

Place this on the home page above the fold to reinforce why customers should use you!

Slide-Out Reviews Tab

Stays in the same place on each page, regardless of where the customer scrolls - pops out to display the view content if clicked on.

Score Badge  

  • Service - Display your Feefo score, the stars and review count dynamically update as new reviews come in. Use this in the header / footer of your website.
  • Product - Use next to the Add to basket or page CTA to reinforce why customers should buy that product. 

Product Stars 

Display the ratings summary of each products on a catalogue search results page with one dynamic integration.

On-Page Reviews

  • Service - The on page has meta data tagged up for SEO benefits, so by adding this to a dedicated reviews page, you can gain SEO benefits for the page without any additional work!
  • Product - As with the service on page this has built in SEO benefits - using the product on-page reviewn on the specific product pages, you can achieve organic stars for your product pages. Again keeping customers on site.

Media Gallery 

Customers have the ability to upload videos and images to their reviews! Customer’s photo and video reviews will appear on the Feefo reviews page, but you can also display them on your own website. Our additional media integration feature gives access to two ways to integrate this content on your website: a scrolling carousel or a wall. The carousel can be integrated onto almost any page, whereas the wall requires more space so is better suited to appear on a dedicated reviews and testimonials page. You can select the videos and images you want to appear on media integration is easy, selecting specific star rating, such as four and five-star reviews or by manually selecting the photos and videos you want to appear in the feedback section of the Hub.

Highlighted Topics 

Our Highlighted Topics widget is designed to speed up the decision-making process for shoppers by giving customers easy access to the most popular themes that are trending around your products and services.  By grouping the most talked about topics and letting you edit and position this independently of your on-page integrations, you’re able to enhance the entire customer journey and drive conversions.  

Highlight Snippets 

Feefo Highlighted Snippets widget is an on-page integration that lets you display positive review snippets on a fully customisable carousel at any point in your on-site customer journey.

Within each of the widget types, you are given the specific code needed to be added onto the clients website. You may also be presented with some settings that aren’t covered by the overall setting section.

With some of the integrations you can select from a few different looks and feels, e.g. the Service review carousel. The beauty is that the code will automatically update what is being displayed so you don’t need to update code, and can benefit from different versions that you can select within the Hub.

Please note that you will only be able to edit the widgets included in your Feefo package. Any widgets not part of your package will be highlighted in purple.

For information on upgrading to additional widgets, simply select the desired widget and click 'Get in touch' as prompted.

Installation Guides and Support

Each widget may vary in complexity when integrating it with your website. We highly recommend referring to the installation guides for detailed instructions. For further assistance or advice, don't hesitate to reach out to your Customer Success Manager or our dedicated support team.


Generating a New Feefo Badge

If you’d like to create a new, updated static service or product reviews badge, scroll to the bottom of the widget list and click the ‘Generate New Badge’ button. 

Choose your template and whether you want it to display your product reviews, service reviews or a combination of both by clicking on the preview image, selecting your desired badge and clicking ‘Select Template’. 

Customise the badge further by choosing its color: 

  • Grey 
  • Yellow 
  • White 

Choose the size of the score badge. The options will differ depending on the template you’ve selected. 

Choose what happens when a user clicks on your badge by selecting from the following options: 

  • Go to Feefo Merchant Page 
  • Go to custom URL 
  • Do nothing

Once you’re happy with the set-up, click ‘Generate Badge Code’.  


With Feefo's Widget Gallery, you have all the tools you need to create captivating and tailored widgets that beautifully showcase your customer feedback and enhance your online presence. Customise, filter, and schedule your widgets effortlessly to ensure you get the most out of your Feefo reviews.