This article lists all Entersaleremotely API parameters, gives a brief description of each and identifies which parameters are required.
The URL is appended with a number of parameters, some of which are always required and others that are optional. A full list is shown in the table below.
| Parameter name | Description | Required/Optional |
| merchantidentifier | The merchant’s unique Feefo identifier. | Required |
| apikey | A randomly generated alpha numeric value used for authenticating a merchant’s Feefo account. | Required |
| description | The description of the item purchased. | Required |
| productsearchcode | The product identifier. | Required |
| parentsearchcode | The product's parent identifier. | Optional |
| gtin | The product’s Global Trade Item Number (GTIN) | Required (if assigned) |
| mpn | The product’s Manufacturer Part Number (MPN) | Optional (not needed if gtin supplied) |
| email | The customer's email address. | Required |
| name | The customer's name. | Optional but recommended |
| orderref | The merchant’s order reference number. | Parameter is required, value is optional but recommended |
| date | The date of the sale. | Optional but recommended |
| tags | Used for filtering data by sales or product attributes for further analysis. | Optional |
| locale | The language of the emails that are sent to the customer. | Optional |
| customerref | The merchant’s customer reference number. | Optional |
| feedbackdate | A specific date on which the feedback for this order should be sent out. | Optional |
| productlink | The URL to the product page for the product. | Optional |
| currency | Currency for the amount. | Optional |
| amount | The price paid for the item purchased. | Optional |
| productattributes | Product qualities requiring targeted feedback through separate feedback form questions. | Optional |
| product_image | Product image which will appear alongside the product in review requests sent to consumers. | Optional |