No, we welcome ALL feedback. Negative reviews can be extremely valuable as they allow businesses to identify issues and improve their service. We wouldn’t take down a review because it was negative, but we may need to modify or completely remove a review in certain circumstances. Trust is very important to us and we are always very clear when we have to make a change to a published review. For example, if we had to remove some bad language, we would write ‘bad language removed by Feefo’ next to the amendment. Here are a few of the main reasons that we might be forced to intervene:

  • Use of bad language
  • Offensive content
  • Litigious content
  • No relevance (e.g. you’ve reviewed something that is unrelated)
  • The review is proven to be false

Click for full details on our moderation guidelines