Connecting your product data to your Feefo account can unlock a host of benefits for both you and your customers. In this article, we'll explore the advantages of integrating your product data with Feefo and how it can boost response rates, create upsell opportunities, and enable dynamic reporting.

Increased Response Rates

By incorporating product images into your feedback request emails, you can significantly enhance their visual appeal and capture the attention of your customers. Engaging visuals make it more likely for customers to respond to your requests and leave valuable feedback about their experiences.

Upsell & Cross-Sell Opportunities

When you include product page links for each product review, you open the door to powerful upselling and cross-selling opportunities. Utilise your Feefo Merchant Page to drive traffic back to your website, increasing the likelihood of potential customers exploring other products and making additional purchases.

Dynamic reporting

The benefits extend beyond your customers. By syncing your product data with the Feefo Hub, you gain access to more comprehensive insights. Utilise custom reports and leverage filtering options based on specific product identifiers, such as brands and product types. This enables you to gain deeper insights into product performance and customer feedback, enabling data-driven decisions for your business.

How to Connect Your Product Data to Feefo

Connecting your product data to Feefo is a straightforward process that can have a significant impact on your customer engagement and business growth. Follow these steps to get started:

Option 1: Manual Connection

If you have your own product catalogue, you can manually connect it to Feefo to create content-rich descriptions for each product. This will enhance your review request emails and improve the overall customer experience.

Option 2: Google Shopping Feed Integration

For those using Google's Shopping Feed, Feefo offers a seamless integration process. Follow our three easy steps to sync your Google Shopping Feed with your Feefo account, ensuring your product data is utilised to its full potential.


Integrating your product data with Feefo is a powerful way to elevate your customer engagement strategy. By including images, product page links, and leveraging dynamic reporting, you can increase response rates, drive sales, and gain valuable insights into your products and customer experiences. Whether you choose manual connection or Google Shopping Feed integration, Feefo empowers businesses to deliver exceptional customer experiences and make data-driven decisions for growth and success.