It only takes three simple steps to connect your Google Shopping Feed with your Feefo account. 

Why connect your Google Shopping Feed? 

Instantly enable product images to be used in your feedback request emails, feedback forms and public facing Feefo pages, giving your customers a more engaging experience.  

Full product description and product page URLs are listed on your merchant reviews page for every product, letting customers click directly through to the relevant product pages. 



How to connect your Google Shopping Feed 

Connecting your Google Shopping Feed with Feefo is a very simple 3 step authentication process that can be accessed via the ‘Product’ menu within the Feefo Hub. 

Step 1: To begin connecting your Shopping feed click ‘Get Started’. 


Step 2: Enter your Google Merchant ID and click ‘Next’. 


Step 3: Confirm and accept by clicking ‘Connect my Google Shopping account’. 



As soon as you’re connected we will automatically fetch your Google Shopping Feed data.

Callout: You can adjust the frequency of when Feefo fetches your Google Shopping Feed data in the settings tab (We will fetch data daily as the default option)  ]

We will automatically link your Feefo product search code to the SKU listed within your Google Shopping Feed. Once the first fetch is complete, check the percentage ‘Match Rate’ listed in your summary tab. If the match rate is low, make sure that Feefo is matching to the correct field within your Google Shopping Feed. You can change this within the ‘Product SKU mapping’ settings.