Due to recent changes from Google, we are currently working on updating this article. For the latest information please see our blog post; https://www.feefo.com/en-gb/business/resources/blog/googles-rich-snippet-update-what-does-it-all-mean


If you would like to check if your site is eligible for organic stars or if you have implemented schema and would like to check if it’s correct, you can run your site through Google’s Structured Data Testing Tool.

Simply paste the URL of the page you would like to test into the tool and you will see on the right-hand side which forms of schema (if any) are present on your site. Clicking on one of these schema cards will expand it to show which fields you have within your schema code. It will also tell you if you have any errors or warnings.

If you do not see any schema cards on the right-hand side of the screen then you do not have schema implemented. See our page on how to get organic stars for information on how to achieve this.

Organization schema should look like this with no errors:

Product schema should look like this with no errors:

LocalBusiness schema should look like this with no errors:

Your schema may show additional fields to these if you have added them for extra detail. The above examples show the required fields only.