Feefo is a leading customer review and feedback management platform that empowers businesses to collect, analyse, and showcase verified customer reviews and ratings. With Feefo, businesses can harness the power of customer feedback to build trust, enhance customer experiences, and drive growth. In this article, we'll delve into the core features and benefits of Feefo, highlighting how it can revolutionise the way businesses interact with their customers.

Who we are

Friends, Family, Feefo.

Behind every right decision is a reliable review.

We’ve got millions of real customers’ reviews.

We deliver trusted business insights.

We help both businesses and consumers make the right decisions.

Founded in 2010, Feefo works with 6,000+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We provide invite-only, verified customer feedback, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.


We are an international organisation, with offices in London and Petersfield, Hampshire in the UK, Boston USA and Melbourne, Australia as well as remote workers across the globe. Feefo currently has over 150 employees and we’re still growing. The team designs, develops and supports the Feefo platform making use of nearshore partners, which continues to evolve as we focus on continuous improvement of our product.


We pride ourselves on being reliable, honest, transparent and approachable as an organisation.

Find out more information on our website


Features of Feefo

Feefo's Essential Package is a game-changing toolkit tailored to meet the diverse needs of businesses across all industries. Whether you're a small startup or an established enterprise, this package provides you with the essential resources to build trust, improve customer experiences, and maximise conversions.

Feefo's Enhanced Package offers a comprehensive suite of tools designed to take your customer engagement, reputation, and conversions to new heights.

  • Verified Customer Reviews: Feefo focuses on capturing reviews only from verified customers, which provides credibility and trust to the feedback collected. This verification process helps prevent fake reviews and ensures the accuracy of the information.
  • Customisable Review Requests: Businesses can send personalised review requests to customers through various channels, such as email or SMS, tailored to their branding and communication style.
  • Comprehensive Feedback: Feefo's platform allows businesses to gather detailed feedback from customers, including ratings, comments, and product-specific information.
  • Global Reach: Feefo enables businesses to collect reviews from customers worldwide, helping organisations understand their customer experience on a global scale.
  • Real-time Reporting and Analytics: With Feefo's powerful reporting tools, businesses can gain valuable insights into customer sentiments, identify trends, and track performance in real-time.

Benefits of Using Feefo

  • Build Trust and Credibility: Genuine customer reviews provide social proof and build trust among potential customers, influencing their purchasing decisions.
  • Improve Customer Experience: By analysing feedback, businesses can identify areas for improvement, address issues, and enhance their products or services to meet customer needs better.
  • Increase Conversion Rates: Positive reviews and high ratings can significantly boost conversion rates, attracting more potential customers to engage with the business.
  • Strengthen SEO and Search Rankings: Feefo's reviews can contribute to improved search engine rankings, as search engines recognise user-generated content as relevant and valuable.
  • Enhance Brand Reputation: A positive online reputation leads to higher customer satisfaction, loyalty, and advocacy, contributing to an enhanced brand image.