At Feefo, genuine and honest reviews from real customers are at the heart of everything we do. We publish 100% of all customer reviews that our merchants receive, unless they violate one of our ‘grounds for removal’.   

For example, we may remove a review if it contains any of the following:  

  • Litigious comments  
  • Swearing of any kind 
  • Discriminatory comments  
  • Inappropriate content  
  • Personal information 
  • False reviews  
  • Spam 
  • Competitor comments  

We also occasionally get asked to remove reviews, which we will never do unless they include anything listed above. For example, we won’t remove: 

  • A review that references something that is in violation of a merchant’s Terms and Conditions.
  • Negative comments  
  • Spelling errors  
  • ‘Unfair’ reviews  
  • Feedback based on cancelled orders  
  • Reviews which aren’t seen as being ‘useful’ 
  • Feedback for items which weren’t received  


These lists aren’t exhaustive, and you can read a more detailed guide to our review guidelines here 

If you have any questions about any of these points, get in touch with a member of our support team at