At Feefo, genuine and honest reviews from real customers are at the heart of everything we do. We publish 100% of all customer reviews that our merchants receive, unless they violate one of our ‘grounds for removal’.
For example, we may remove a review if it contains any of the following:
- Litigious comments
- Swearing of any kind
- Discriminatory comments
- Inappropriate content
- Personal information
- False reviews
- Spam
- Competitor comments
We also occasionally get asked to remove reviews, which we will never do unless they include anything listed above. For example, we won’t remove:
- A review that references something that is in violation of a merchant’s Terms and Conditions.
- Negative comments
- Spelling errors
- ‘Unfair’ reviews
- Feedback based on cancelled orders
- Reviews which aren’t seen as being ‘useful’
- Feedback for items which weren’t received
These lists aren’t exhaustive, and you can read a more detailed guide to our review guidelines here.
If you have any questions about any of these points, get in touch with a member of our support team at support@feefo.com.