TABLE OF CONTENTS
- Introduction
- Date Range
- Default Filter Option
- Download Data
- Advanced Filters
- Tabs
- Review Content Display
- Responding to Reviews
- Response Thread and Email Notification
- Review Forwarding and Sharing
- Consumer Options for Responding
- Tips
- Conclusion
Introduction
The Feedback Tab on the Feefo Hub provides a comprehensive overview of all Feefo verified review content.
Date Range
You can select the appropriate date range to focus on the specific period you're interested in and gain valuable insights and make informed decisions based on the most relevant information.
- Go to the Feefo Hub.
- Click "Feedback".
- Select the calendar icon and pick your date range.
Default Filter Option
| Filter Option | Description |
| Review updated date | Filter reviews based on the date they were last updated. This option allows you to see reviews that have been modified or edited after their original posting. |
| Review created date | Filter reviews by the date they were first created. Use this option to sort reviews according to when they were initially written and submitted. |
| Sale date | Filter items based on the date of sale. This option helps you track or view products or services sold on a specific date or within a particular date range. |
Download Data
The download data button instigates a CSV download of the available information. It emails to the account that requests it and can take up to 15 minutes depending on the size of the data.
Advanced Filters
You can quickly search by order reference or by star rating value. Quick search default links are also supplied to quickly access specific data sets.
Advanced filter contain review filters, review status, To-do list status, moderation status, whether is contain media, been read, responded to or resolved. You can also search by sales upload field, or specific sales or product tags.
Tabs
Reviews are categorised into four sections to offer valuable insights into your customer feedback:
Feedback Type | Description |
|---|---|
All reviews | This section displays the complete review content, providing a holistic view of customer feedback. |
Service only | Here, you can view the service-related elements of the reviews, focusing on the customer service experience. |
Product only | This section showcases the product-specific aspects of the reviews, giving you insights into the quality and features of your offerings. |
Gallery | If enabled, this section displays User-Generated Content (UGC) uploaded with review content. You can also select the imagery to showcase in the media wall. |
Review Content Display
Regardless of the section you are in, clicking on a review will reveal the complete review content. Each review consists of the reviewer's name, email address, order reference, rating, title, and a review snippet. The written and publish date of the review is also displayed, along with the read status.
If a review is long, only the first 300 characters will display on the Hub feedback tab before entering the full review.
Responding to Reviews
After a customer leaves a review, you have the option to respond publicly to their feedback. If a customer chooses to remain anonymous, an icon will be displayed next to their name.
It is highly recommended to reply to all feedback, especially negative reviews. Responding to negative reviews offers an opportunity to provide an explanation or an apology for any negative experience. This not only leaves your customer with a more positive outlook but also shows potential customers that you care about their satisfaction.
To respond to a review, follow these steps:
- Click the "Open Review" button next to the review you want to respond to.
- Type your response in the provided field.
- Multiple users can reply to the same review simultaneously. However, once a reply has been sent, the second replier will be informed that a response has already been placed when trying to submit their reply.
Upon receiving your initial reply, the customer has the option to provide further feedback and even modify their previous rating.
Response Thread and Email Notification
When you respond to a customer's review through the Feefo Hub, the customer can be notified via email. The email will have the subject line '[Merchant Name] has responded to your feedback' and will provide a summary of the response.
Review Forwarding and Sharing
Review content can be forwarded from the Feefo Hub to external email addresses, including group addresses for multiple contacts. Contacts with a Feefo Hub account can respond to the feedback using the provided link.
Reviews can also be shared via social media or marked as "to-do" for later moderation.
Note, see Social Sharing for further information on how to publish your reviews to your META accounts.
Consumer Options for Responding
Upon receiving a response, the consumer has three options:
Option | Description |
|---|---|
Respond Directly | They can contact you directly, which links to your own contact page. |
Click here to continue the discussion or modify your rating | This option allows customers to continue the conversation or modify their rating. Enable this option in the Feefo Hub under Settings > Feedback preferences > Allow additional unprompted feedback. |
I am satisfied with the response no further action is required | A third option the consumer has is to mark the review as resolved, such as the below. |
Tips
Here are a few tips on how to respond to customer feedback:
- Keep your responses short and concise
- If something has gone wrong, acknowledge what happened and make sure you apologise
- If possible, explain what has been done to prevent the issue happening again
- Refer to any correspondence that has been made
- Address your customer by their name, unless they’ve chosen to appear anonymous
- Avoid any ‘business speak’, and keep your language friendly
Conclusion
If you'd like to learn more about responding to negative reviews, refer to our guide. Remember, search engines consider customer-merchant conversations valuable content, so responding to both positive and negative reviews can benefit your business.