In the ever-evolving world of e-commerce, the importance of product reviews cannot be overstated. Product reviews provide valuable insights to potential buyers, helping them make informed decisions. These reviews not only help customers but also influence a brand's reputation, credibility, and sales. To enhance this essential aspect of online shopping, Feefo introduces the Feefo Review Booster – a sampling offering that leverages the power of honest customer feedback.

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What is Feefo Review Booster?

Feefo Review Booster is a unique service that empowers brands to enhance their product reviews by sourcing genuine, unbiased customer feedback. The system is designed to either source candidates from Feefo's extensive database or use a client's own candidates to trial products in exchange for providing honest, unfiltered reviews.

How Feefo Review Booster Works

Feefo Review Booster offers a structured process to ensure that products receive comprehensive feedback from real users. Here's how it works:

  • Candidate Sourcing: Brands can either use Feefo's extensive customer database or provide their own list of candidates who are potential product testers. This flexibility allows for customisation to meet the unique needs of each business.
  • Product Distribution: Once candidates are selected, the products are sent out to them for testing. This can include new products, updated versions, or any items that the brand wants to promote.
  • Honest Reviews: Candidates are encouraged to use and assess the products thoroughly. Feefo emphasises the importance of providing honest, unbiased feedback to maintain the integrity of the review process.
  • Review Submission: After testing, candidates are prompted to submit their reviews through Feefo's platform. These reviews are collected, verified, and presented in a transparent manner.
  • Publication and Sharing: Feefo ensures that the reviews are published on relevant product pages and annotated with a note informing viewers that the review during a product trial, providing potential customers with invaluable information. Brands can also share these reviews on their own websites and marketing materials.
  • Continuous Improvement: The feedback loop established through Feefo Review Booster enables brands to make improvements based on genuine customer experiences, fostering a cycle of continuous enhancement.

Benefits of Feefo Review Booster

Feefo Review Booster offers a host of benefits for brands and customers alike:

  1. Authenticity - The use of real customers and honest reviews ensures the authenticity and credibility of the feedback. This trustworthiness is a powerful tool in converting potential buyers into satisfied customers.
  2. Increased Sales - Positive, honest reviews can significantly impact a brand's sales. They serve as social proof, reassuring potential buyers of a product's quality, reliability, and value.
  3. Enhanced Product Development - The feedback collected through Feefo Review Booster can be a goldmine for product improvement. Brands can gain valuable insights into what works and what doesn't, leading to better products.
  4. Customer Engagement - Customers who participate in the testing process often feel more engaged with the brand. Their feedback is valued, and they become brand advocates, promoting loyalty and repeat business.
  5. Competitive Advantage - Brands that actively seek and showcase customer feedback demonstrate transparency and commitment to customer satisfaction. This can give them a competitive edge in the market.


Feefo Review Booster offers a comprehensive solution to enhance your product reviews by leveraging the power of genuine customer feedback. By providing a structured process for candidate selection, product testing, and review publication, Feefo helps brands build trust, boost sales, and continually improve their products. With Feefo Review Booster, you can turn satisfied customers into loyal advocates and propel your brand to new heights in the digital marketplace.