Feefo Places is an additional feature to your account that offers clients the ability to gather service feedback at the point of sale after, for example, an in-store interaction/face-to-face activity.  Using unique codes downloaded from the Feefo Hub and given out to customers, it means they can later leave feedback on their experience. 

Examples of business sectors where this could be used are: 

  • High Street Shops 
  • Estate Agencies 
  • Recruitment Agencies 
  • Banks  
  • Hotels 
  • Attractions  
  • On-Site Maintenance and Installation 
  • Hobby/Tuition Classes 

Essentially anywhere your customers have a face-to-face interaction with your customers and clients. 

Once activated on your account Feefo Places gives you the ability to generate unique codes that when put into a URL take you to a Feefo Service Feedback Request.    

The unique 6 digits Feefo Places codes can be prefixed with 3 characters that then enable you to link the feedback to a specific shop, member of staff, area, etc – however you want to categorise it. 

The codes can either printed for distribution on completion of the interaction by staff or staff can be allocated ipads or similar to input the code themselves to handover to the customer to complete the feedback whilst instore.  


Feefo Places Widget 


You also have the ability to integrate the Feefo Places Widget on a page on your website, we recommend the home page – here your customers, can enter their Store Code (supplied from the CSV file, for example BLAxZRPSw - directly into the Feefo Places Widget which would ideally be visible for use on the home page of your website – further information on how to add the code for the Feefo Places widget can be found here:- 


How it Works


Once activated on your account – you will see the Feefo Places tab on the left of your screen: 



Let’s use the example of a high street shops.  You have a shop in Blackpool, Birmingham, London 

For the Blackpool Store complete the fields as follows:

Name – Blackpool  

Prefix – BLA 

Description – Blackpool Shop 

Then select ‘SAVE STORE CODE’ 



Your code is then made visible at the bottom of the screen: 




You can now move on to generate your codes – enter the amount you require, for example 200 - then select ‘GENERATE STORE CODE’ 



Once you have clicked to generate the codes a .csv file will be produced with your codes - see an example screenshot of the file below:




By putting the shortened URL in the URL field:




You are then taken to the feedback form to capture the service feedback, store code then acts as the order reference:



Your customer can then complete the form, including the mandatory field of the email address:



Once the feedback has been submitted, the service feedback is automatically stored within your Feefo pages with your other feedback, and consequently also picked up by Google to attribute to any Google paid adwords campaign you may be running. 

This is how the service feedback displays in your Feefo Hub account, just as it would with any other method of gathering reviews:







Feefo Places in Reports 

For more reporting detail you can Tag the Store Code, so for example a store code for a specific branch or shop and or with a specific advisor:




When feedback is left against this particular store code, where the advisor has been tagged in this way, the feedback will also show the tag information:


This then pulls into the Reports > Feedback Breakdown Report