What is Smart Themes?

Smart Themes lets you improve your on-site customer journey by using our powerful sentiment analysis technology to group and highlight the review content that’s most relevant to your customers. 

Compatible with both product and service reviews, and with two fully customisable widgets to choose from, Smart Themes lets you save your customers time, improve their shopping experience and reduce basket abandonment. 

* Smart Themes is an additional feature which may not be part of your current Feefo package. Please speak to your Customer Success Manager or our Support team to find out how you can add Smart Themes to your account.

 Setting up Smart Themes with your existing on-page integration

Smart Themes is an extension of your existing on-page integration and will be switched on by your Customer Success Manager. 

Once enabled, the topics bar will automatically appear across all of your on-page integrations. Our sophisticated sentiment analysis technology makes sure unique topics are generated for each of your individual service and product review integrations. 

To edit the appearance of Smart Themes on your on-page integrations, login to the Feefo Hub and head to ‘Marketing > On-page Reviews’ in the left-hand menu.

  1. Select whether you want to edit Smart Themes for your ‘service’ or ‘product’ reviews by clicking on the corresponding tab
  2. To choose whether or not Smart Themes is visible to customers check the ‘Show Topics’ box
  3. To choose whether the ‘at a glance’ feature is visible to customers check the ‘At a glance’ box

 Additional Smart Themes widgets

Smart Themes also comes with two unique and fully customisable widgets: Highlighted Topics and Highlighted Snippets

Highlighted Topics widget 

Our Highlighted Topics widget is designed to speed up the decision-making process for shoppers by giving your customers easy access to the most popular themes that are trending around your products and services. 

By grouping the most talked about topics and letting you edit and position this independently of your on-page integrations, you’re able to enhance the entire customer journey and drive conversions. 

A screenshot of a social media post

Description automatically generated

How to install a Highlighted Topics widget

  1. Login to the Feefo Hub and head to the Widget Gallery by clicking on ‘Marketing > Widget Gallery’ in the left-hand menu
  2. Scroll down and select ‘Highlighted Topics’
  3. On the ‘Create New Widget’ page, start by giving your widget a unique name (you will not be able to save your widget without a name)
  4. Select which of your reviews you want your widget to appear for from the following options:
    • Service 
    • All products (Filter by ‘Google Product Category’ or ‘Sales Tags’)
    • Single product (Filter by ‘Sales Tags’)

A live preview of your widget will update on the right-hand side, showing your latest customisation choices as they’ll appear on your website.

  1. Select the number of topics you want to display
  2. Adjust the positive or negative sentiment for the reviews using the slider
  3. Click ‘Save settings’ 
  4. Once you’ve saved your widget, click the ‘Installation Guide’ button to generate your unique HTML codes needed to embed the widget onto your website

Copy the Topics Script and paste it in your website's HTML code in the <head> element on the page you would like the widget to appear on.

Example code:

<script type="text/javascript" src="https://api.feefo.com/api/javascript/example-retail-merchant" async></script>

You also have to add the Integration Code below to the <body> element of the HTML on the page and in the location where you want the widget to appear.

Example code:

<div data-feefowidget-st-topics="5e60ffbee4b0e1b4128d92e6"></div>

Customising your Highlighted Topics widget

You can further customise the following elements of your Highlighted Topics widget using the ‘customise’ menu in the widget editor:

  • Alignment and padding
  • Displaying the number of reviews and the Feefo logo
  • Background and borders
  • Title of the widget
  • Font type, size and colour
  • Background colour and border radius 

 Highlighted Snippets widget

Feefo Highlighted Snippets widget is an on-page integration that lets you display positive review snippets on a fully customisable carousel at any point in your on-site customer journey.

A screenshot of a cell phone

Description automatically generated

How to install a Highlighted Snippets widget

  1. Login to the Feefo Hub and head to the Widget Gallery by clicking on ‘Marketing > Widget Gallery’ in the left-hand menu
  2. Scroll down and select ‘Highlighted Snippets’
  3. On the ‘Create New Widget’ page, start by giving your widget a unique name (you will not be able to save your widget without a name)
  4. Select which of your reviews you want your widget to appear for from the following options:
    • Service 
    • All products (Filter by ‘Google Product Category’ or ‘Sales Tags’)
    • Single product (Filter by ‘Sales Tags’)

A live preview of your widget will update on the right-hand side, showing your latest customisation choices as they’ll appear on your website.

  1. Select the number of topics you want to display
  2. Select the number of snippets you want to display
  3. Adjust the positive or negative sentiment for the reviews using the slider
  4. Click ‘Save settings’ 
  5. Once you’ve saved your widget, click the ‘Installation Guide’ button to generate your unique HTML codes needed to embed the widget onto your website.

Copy the Feefo Script and paste it in your website's HTML code in the <head> element on the page you would like the widget to appear on.

Example code:

<script type="text/javascript" src="https://api-qa-f.feefo.com/api/javascript/example-retail-merchant" async></script>

You also have to add the Integration Code below to the <body> element of the web page’s HTML in the location where you want the widget to appear.

Example code:

<div data-feefowidget-st-snippets="5e5e3b67e4b02f0fb8754f82"></div>

How to customise your Highlighted Snippets widget

You can further customise the following elements of your Highlighted Snippets widget using the ‘customise’ menu in the widget editor:

  • Orientation of carousel (horizontal or vertical)
  • Displaying the star rating for each review, reviewer’s name, date of review and the Feefo logo
  • Background and borders
  • Number of snippets per slide, the carousel behavior (static or auto-rotate) and the time delay between rotating through snippets
  • Title of the widget
  • Font type, size and colour for the title, snippets and reviewer’s details
  • Star size and colour 


 Managing your Smart Themes widgets

Once you’ve created and saved your Highlighted Topics and Snippets widgets, you can manage them using the corresponding widget menu. 

Machine generated alternative text:
Your Highlighted Topics Widgets 
Service 
VISIBLE 
All-Products 
Single product Widget

To bring up the widgets menu, head back to the Widget Gallery and click on either the ‘Highlighted Topics’ or ‘Highlighted Snippets’ option. 

From the widget menu you can:

  • Switch on and off the visibility of your widgets
  • Click into and edit each individual widget
  • Create new widgets 

 

I don’t have Smart Themes; how can I add it to my account?

If you don’t have Smart Themes as part of your Feefo package, click on ‘Additional features’ and then ‘Get in touch’ to request a call back. Alternatively, you can contact your Customer Success Manager or our Support team directly.