Getting your very latest Feefo rating and reviews in front of your email contacts has never been easier! Our Email Signature Integration is a quick and easy method to display your Feefo rating in any HTML email signature. Inserting a single line of code will add a Feefo badge showing your current average star rating and the number of reviews that generated this score. When clicking the badge, consumers are taken directly to your Feefo reviews page.

Every business has their own signature content and style but to demonstrate the process, assume you're wanting to generate the following signature:

The email signature integration adds just the Feefo badge; the rest of the text, fonts and colours are normally determined by your style guide.

The code that adds the badge is a short piece of HTML that can be added to any HTML-based email. As this type of email often contains many lines of styling and formatting tags that define your corporate branding, adding it to an existing signature file is much quicker than creating a new one and so that's the approach we'll take here. Note that this example assumes you are using Microsoft Outlook for your emails. If you're using another HTML email client, use Google to find the equivalent folders, files and menus.

To find out which signature to edit, in Microsoft Outlook, use 'File > Options > Mail > Signatures'. This form shows all of your available signatures. Examine the list of signatures under 'Select signature to edit' and verify which you would like to add the Feefo rating to and make a note of its name. In this example, you will be editing the signature called 'Test'.

Click 'Cancel' at the bottom of the 'Signatures and Stationery' form and the 'Outlook Options' form.

Outlook signatures are stored on your computer in the folder C:\Users\{{username}}\AppData\Roaming\Microsoft\Signatures. Note that {{username}} needs to be replaced with your user name. 

Use your operating system's file explorer to locate the folder. Inside the folder there are several folders and files including three files for each of the different signatures shown in the 'Select signature to edit' list. Only the files ending in .htm are of interest and so assuming you're editing the 'Test' signature, right click on Test.htm and choose 'Open With > Notepad'. You'll probably see many lines of styling and formatting tags at the top of the file but towards the end of the file, you'll find the <body> tag. 

Our example, before adding the Feefo badge, might be:

<body>
<p>Regards,</p>
<p>&nbsp;</p>
<p><span style='font-size:14.0pt'>Your Name Here | Your Job Title Here</span></p>
<p><span style='font-size:12.0pt'>&nbsp;</span></p>
<p><span style='font-size:12.0pt'></span></p>Phone: 01234 567890</p>
<p><span style='font-size:12.0pt'></span></p>Website: <a href="http://www.company.com">www.company.com</a>
<p><span style='font-size:12.0pt'>&nbsp;</span></p>
<p><span style='font-size:12.0pt'>Your Company Logo Here</span></p>
<p>&nbsp;</p>
</body>

The line of code that needs inserting for the badge is:

<p><a href="https://www.feefo.com/reviews/merchant_identifier" target="_blank"><img alt="Feefo logo" border="0" src="https://api.feefo.com/api/logo?merchantidentifier=merchant_identifier" title="See what our customers say about us"/></a></p>

Where: merchant_identifier is the merchant’s unique Feefo identifier which is usually in the form merchantname-com. The value of your merchant_identifier can be found in the Feefo Hub under 'Settings > Business Details > Feefo Account Details > Merchant Identifier'. Take a look at Where to find my merchant identifier for further guidance. 

Copy and paste the one line of code to the correct location in the file, in our case, between Website and Company Logo to give:

<body>
<p>Regards,</p>
<p>&nbsp;</p>
<p><span style='font-size:14.0pt'>Your Name Here | Your Job Title Here</span></p>
<p><span style='font-size:12.0pt'>&nbsp;</span></p>
<p><span style='font-size:12.0pt'></span></p>Phone: 01234 567890</p>
<p><span style='font-size:12.0pt'></span></p>Website: <a href="http://www.company.com">www.company.com</a>
<p><a href="https://www.feefo.com/reviews/merchant_identifier" target="_blank"><img alt="Feefo logo" border="0" src="https://api.feefo.com/api/logo?merchantidentifier merchant_identifier" title="See what our customers say about us"/></a></p>
<p><span style='font-size:12.0pt'>&nbsp;</span></p>
<p><span style='font-size:12.0pt'>Your Company Logo Here</span></p>
<p>&nbsp;</p>
</body>

Save the file and then return to Outlook. There are two methods for setting the correct signature. Either:

  1. Set the default signature for any new emails you create or any that you reply/forward.
    Use 'File > Options > Mail > Signatures' to set the edited signature as one of the defaults. This image shows 'Test' being set as your default for all new emails.
  2. Set the signature in an individual email.
    Create a new email in the usual way and and using 'Message > Signature', you can change the signature just for this email. This image shows 'Test' being set for just this email.

This completes the article.