The following product catalogue fields can be used in tab-delimited (TXT) or comma-separated (CSV) files encoded in UTF-8 format.

Note that all field names are case-insensitive and the order in which they appear in the file is not important.

Click on the links in the table for a more detailed description of each field:

Field name for a TXT or CSV file 
Required or optional
Brief description
product search code
Required
An identifier for the product
title
Required
The name of the product
description
Required
The description of the item purchased
image link
Required
The URL to the product's main image
product link
Required
The URL to the product page for the product
merchant identifier
RequiredYour unique Feefo identifier 
*gtin
Optional (recommended)The Global Trade Item Number (GTIN)
*mpn
Optional (recommended if gtin is not supplied)
The Manufacturer Part Number (MPN)
*brand
Optional (required if mpn is supplied)The brand name of the product
*product category
Optional (recommended)The Google category of the product
parent product ref
OptionalAn identifier for the product's parent search code
product attributes
Optional
A list of additional attributes that the customer can rate for the product
tags 
Optional
A list of service levels for analysing the data
= Product catalogues that include globally recognised product naming identifiers such as gtin, mpn and brand, and support Google's product categorisation, offer additional identification and matching benefits that Google uses when adding stars. These fields will also become more important in Feefo's future releases so although not required at present, we recommend that they are populated for each product.