product category indicates the category of your item based on the Google product classifications. Although optional, categorising your product ensures that your product categorisation on Feefo is the same as Google allowing you to generate Feefo reports that have the same category structure as your Google reports. Feefo supports the use of the full path to the product category only (for example: Clothing & Accessories > Clothing > Shirts & Tops).

TXT/CSV file field name
Default value
product category
Optional (but recommended, especially for merchants using Performance Profiling)

A full list of the Google product categories can be found at

Google publishes a list of guidelines to ensure you meet their requirements:

  • Use only a predefined Google product category. Use the full path of the product category and not the product category ID.
  • Use the one category that best describes your product. Choose the category based on your product's main function. For example, even though an MP3 player might have other functions, like a clock, its main function is as an MP3 player. So you would use the MP3 player category: Electronics > Audio > Audio Players & Recorders > MP3 Players. 
  • Use the most specific category possible. Use a specific category to allow easy identification of products. For example, for an MP3 player charger, use the MP3 player accessories category: Electronics > Audio > Audio Accessories > MP3 Player Accessories. Don't just use: Electronics.
  • Use categories published after August 2011.
  • Certain products must be assigned a specific category:
    • Alcoholic beverages must be submitted with one of these categories: 
      • Food, Beverages & Tobacco > Beverages > Alcoholic Beverages or any of its subcategories.
      • Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies or any of its subcategories.
    • Mobile devices sold with a contract must be submitted as:
      • For phones: Electronics > Communications > Telephony > Mobile Phones.
      • For tablets: Electronics > Computers > Tablet Computers.
    • Gift Cards must be submitted as: Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates.

Back to Product Catalogue field summary