This article describes the features and functionality associated with the Product Performance Report.

The Product Performance Report digs deep into your product feedback to provide a summary of each product's performance. It's available to all merchants who collect product feedback but additional topic and sentiment data is added for those using our Performance Profiling solution. Data filters are used to set the focus to products and/or topics. Links from the data give an easy-to-use yet powerful launching point to view your product's detailed sentiment analysis.  The report is accessed from the Feefo Hub menu Reports > Product Performance.

Filtering is applied through a series of options at the top of the report.

  • The date filter includes the usual date fields for defining the time-frame together with the option of defining whether this is based on the date the sale was made or the date the review was submitted/updated. Actions available are emailing the report as a PDF file, scheduling an automated report to run at regular intervals, saving the report as a PDF file and saving the report as a CSV file.
  • View determines whether the not-tried-yet, 5-star, 4-star, 3-star, 2-star and 1-star columns display the results as a number of reviews or as a percentage of the total reviews. The default is to display as a percentage.
  • When the report is first opened, all products that have one or more sales AND one or more reviews are listed in the 'Sales by Product' section. Search for products filters which products are displayed by using the:
    • Product's title (when using a product catalogue).
    • SKU (for individual products).
    • Parent SKU to show a group of products with a common parent SKU.
    • The product's Global Trade Item Number (GTIN).
    • The product's description.
  • The search field supports partial matching (e.g. entering 'shoes' will list all products with 'shoes' in the product title) and auto-suggestions are presented in a list after entering the third character. If several products are matched during the search (e.g. if 'shoes' is entered), all of the matched products will be listed in the 'Sales by Product' section. If a single product is matched and then selected, only that product will be shown in the resulting Performance Product Report
  • More filters displays further filter options:
  • Some or all of the following advanced filters can be added:
    • Topics - filters the viewed results by the topics found within your reviews.
    • Sale tags - filters based on the sale tags that have been uploaded with your sales data. For example, if your sales data includes the perfume's scent category (these could be citrus, floral or fruity), using the sale tag key:value pair of category:floral will filter the results to only include insights from customers purchasing floral-scented perfume. If not selected, the default is to include all sale tag keys and values.
    • Google product categories - filters based on the Google product categories found at This option is only available if you are using a Google product feed. For example, if this merchant's products include a variety of cosmetics, perfume being just one of them, to filter the data to include product sentiment from only perfume sales, add the Google product category of 'Health & Beauty > Personal Care > Cosmetics > Perfume & Cologne'.
  • If the filter settings are changed, use Save filters to keep the additional options. If filtering by any of the advanced filters, additional buttons for 'Select topics', 'Select tags' and 'Select categories' appear in the filter section of the form to define further options:
    • If topics are to be filtered, Select Topics configures which topics they are. In this example, 'smell' is the chosen topic:When first opening Select Topics, there are no active topic filters. This means the Select Topic filter has no function so all topics for all products will be displayed in 'Sales by Product'.
      On the left-hand side are the active topics that the product reviews need to include to be listed in 'Sales by Product'; on the right-hand side are the topics that are inactive but are available for selection. The number of times that topic appears in the reviews is shown as the number of mentions and this is how the topics are sorted, the most mentioned at the top. Hovering overof an active topic filter will change it toand clicking it will remove the topic from the active topics and move it to the inactive list. Hovering overof a topic in the inactive list will change it toand clicking it will add the topic to the active topics. Up to 5 topics can be added to the active topic filters. Use Add topics to filter by to search the inactive list for a particular topic. As text is entered, the list of topics auto-filters to show only the ones that match the search criteria. Clickingalongside the ones that are needed will move them to the active topics. Click on Apply Changes at the bottom of the form to add this it to the filter.To remove an added topic, click on the associatedor to remove them all, use Clear all.
    • If tags are to be filtered, Select tags defines the combination of tag key and value for the filter:Clicking on a tag key (e.g. Category) will display a number of tag values (e.g. Floral). Select the key:value pairs that you would like to filter by, those selected ones will be marked with a. Choose Select tags at the bottom of the form to add the selected name:value pairs to the filter. Up to ten key:value pairs can be selected. Cancel forgets all changes.
    • The selected sale tags are added to the filter:To remove any added sale tag, click on the associatedor to remove them all, use Clear all.
    • The final filter is Select categories which defines which Google product categories are included in the filter:Using, explore the relevant folders and select the required categories. Only those withwill be included. The figure in brackets after each category indicates how many products are included under each category in the Google product catalogue. Choose Select categories at the bottom of the form to add the categories to the filter. Cancel forgets any changes that haven't been saved.
      The selected categories are added to the filter in an abbreviated form:As with the other filters, to remove a Google Product Category, click on the associatedor to remove them all, use Clear all.
    • Depending on other settings, you may see an additional filter, Only Products With Feedback. This option configures whether only products with reviews are listed in 'Sales by Product'.  It is only available when the date filter is configured to filter by the sale date and if displayed, it defaults to being disabled. This means that it shows all products, even those that have not received any reviews.
  • Looking at the Sales by Product table:
    • The columns are configurable using the 8/18 columns selected drop-down in the top right corner of the table. Default columns always include all sentiment analysis data but the additional columns differ dependent on the setting of the date filter (whether sale date or review date). The time-frame filter determines the period of the data displayed in all columns. 
    • The column headers can be clicked to sort the data to your preferences and all blue text in the table links to additional reports:
      • Clicking on a Product Name links to a detailed sentiment report for just that product. For example:Links to:
      • Clicking on a Feedback number links to a set of reviews for just that relevant product under the Feedback menu. For example:Links to:
      • Clicking on a Most Mentioned Topic links to the Feedback menu with the topic defined as a keyword for the filter. For example:Links to:

The features and functionality for the Product Performance Report are now complete. See the individual product performance report for more details about a product's sentiment analysis.