This article describes the features and functionality of the Service Performance Report.

The Service Performance Report provides detailed metrics about your organisation's service performance based on topics, mentions and sentiment from your customer's service reviews. It's only available to merchants who collect service feedback and have Performance Profiling. The report is accessed from Feefo Hub > Reports > Service Performance Report

  1. Filtering is applied through a series of options at the top of the report.
    • The date filter includes the usual date fields for defining the time-frame together with the option of defining whether this is based on the date the sale was made or the date the review was submitted/updated. Actions available are emailing the report as a PDF file, scheduling an automated report to run at regular intervals, saving the report as a PDF file and saving the report as a CSV file.
    • Sentiment determines which levels of sentiment are displayed. There are five bands to choose from, from very positive through to very negative. The default is to show all values of sentiment.
    • Topic Coverage is a numerical filter that determines which topics are displayed in the following sections. It consists of two values, a maximum and a minimum percentage.The maximum percentage is defined by the analysis results, with the topic that is most mentioned determining the value. This value cannot be edited. The minimum percentage defaults to 0% and is editable in increments of 0.1% to any value between 0% and 0.1% less than the maximum percentage. Using this control you are able to focus on the topics that are most regularly mentioned by your reviewers, leaving the other topics filtered out of the reports.
  2. More filters displays further filter options:The additional options are:
    • Service rating - filters based on the service rating submitted by your customers, for example, 1 star. The default is all ratings.
    • Sale tags - filters based on the sale tags that have been uploaded with your sales data. For example, if your sales data includes the device type that the customer used when purchasing (desktop, tablet or mobile), using the sale tag key:value pair of device:mobile will filter the results to mobile reviews only, giving insight into just these user's experiences. If not selected, the default is to include all sale tag keys and values.
  3. If the filter settings are changed, use Save filters to keep the additional options. 
  4. If Sale tags filtering is selected, an additional button 'Select tags' appears in the filter section of the form for defining the tag keys and values.
    • Click on Select tags
    • Choose the combination of tag key and value:
    • Clicking on a tag key (e.g. Device) will display a number of tag values (e.g. Mobile). Select the key:value pairs that you would like to filter by, those selected will be marked with a. Choose Select tags at the bottom of the form to add the selected key:value pairs to the filter. Up to ten key:value pairs can be selected. Cancel forgets all changes.
    • The selected sale tags are added to the filter:
  5. To remove any added sale tag click on the associatedor to remove them all, use Clear all.
  6. Once all filters are configured, click Apply to filter the data that's presented in the report. Reset returns the filter to the default configuration.
  7. The next section displays key insights called 'Summaries'.
    • Sentiment score: This consists of a score gauge displaying the average sentiment score of all mentions from your service reviews and a Sentiment breakdown that divides the mention sentiment into the numbers that feature positive, neutral and negative sentiment.
    • Further summaries are:
      • the number of topic mentions identified in these reviews.
      • the topic that has the highest number of mentions. 
  8. The third section of the report displays 'Topic Insights' where selected topics are plotted on a graph that is split into quadrants. Each quadrant offers a different perspective thereby giving you an overview of the topic's relative impact on sales.  The quadrants are:
    1. FOCUS: Topics in this quadrant are frequently mentioned in a negative context. These are aspects of the service which require investigation and are likely to have an impact on conversion rates.
    2. ADVERTISE: These topics are also frequently mentioned but have a positive impact on the average rating. These are aspects of the service which are performing very well and seen as boosting conversion rates.  They should be promoted and published in marketing and advertising to attract new customers.
    3. POTENTIAL: Topics displayed here are positively mentioned but not enough to impact your service rating. These are aspects that have the potential to boost conversion rates but may not be important to all customers.
    4. MONITOR: Topics in the bottom-right quadrant are mentioned in a negative context less often than 'Focus' topics but could still impact the average rating over time. Addressing them now could stop any further deterioration.
  9. Each topic is displayed as a dot on a graph of topic coverage plotted against sentiment. The horizontal axis is the sentiment score (between -100 (negative) to 100 (positive)) and the vertical axis is the coverage in percentage (the scale is dependent on the values returned by the filters, the maximum being 100%) .  The graph defaults to displaying up to the top 50 topics as determined by the filter configuration. If you want to hide some from view, use the drop-down list in the top-right corner and uncheck the ones not needed. The list is ordered by the number of mentions, with the number for each shown in brackets.Hovering over a topic dot displays detailed sentiment metrics: If the topic dot represents multiple topics, hovering over the dot shows the metrics for the first topic with a navigator to access the other topics:Show labels turns on/off the visibility of the topic labels. By default, this option is enabled so all topic labels are visible.
  10. The fourth section is the 'Sentiment Trend'. It provides a visual representation of sentiment over time which helps to identify time-related performance issues.
    The graph has two sets of data on the vertical axis, mention volume (the green bars) and average sentiment score (the blue line). These are plotted against a horizontal axis of time. The scales on the axis are determined by the data ranges returned by the current filter configuration. 
  11. The final section is the 'Topic Breakdown'. This section focuses on the topics and their contribution to the sentiment score. When first opening this report, all topics that match the filters are listed:Taking a look at these columns:
    • Topic: A list of topics found within the review data. Each topic links to the detailed topic breakdown view.  See the next image for more details.
    • Mentions: The number of times the topic is mentioned in the reviews. Clicking the number displays the reviews that mention the topic. The data defaults to being sorted by this column with the largest number of mentions at the top.
    • Sentiment score: A visual icon and a sentiment score which indicates the average sentiment score of all mentions that feature the topic.
    • Change: The topic's change in sentiment score between the current time-frame and the previous equivalent time-frame.
    • Sentiment trend: A mini-graph of the topic's sentiment score (vertical axis) plotted against the time-frame (horizontal axis).
    • Coverage %: The topic's coverage within the customer reviews.
    • Average rating: The average Feefo rating of all reviews that feature the topic.
    • Mentions breakdown: The total number of mentions featuring the topic divided into three levels, positive, neutral and negative sentiment. 
    • Actions: A drop-down offering two options:
      • View mentions: Switches the topic breakdown to the mention view. See the next image for more details.
      • View reviews: Displays the Feefo Hub > Feedback > View Reviews tab with the time-frame, review mode and topic as predefined filters.
  12. Within the 'Topic Breakdown' section, clicking on a topic or using Actions > View mentions will switch to the mentions view:
  • This additional report has three sections that focus solely on the clicked-on topic:
    • A summary of the topic's coverage based on the filter's configuration.
    • A bar/line graph that's very similar to the Sentiment Trend but this one shows the number of mentions featuring the topic and the average sentiment score across the time-frame.
    • A list of mentions for the topic and the mention's sentiment score. Up to two lines of text is shown per mention. To see the full mention, clickalongside the mention. This opens the Hub's Feedback tab displaying just the review that features the mention. 
  • Additional features are:
    • When the report is first opened, it shows the 20 most recent mentions. Each time scrolling reaches the end of the list, a further 10 mentions are displayed. 
    • Hovering the cursor over the mention text offers two options:
      • Adjust sentiment: This gives you the chance to give us feedback as to whether the sentiment of the mention has been analysed correctly. Depending on the mention sentiment, confirm whether the mention talks positively or negatively about the product.
      • Copy: Used to copy the mention text to the text buffer so that it can be reused in Feefo or another application.
    • After reviewing the report, there are two main options, both accessed through buttons at the top of the Topic Breakdown report:
      • Back to topics: Returns to the full list of topics discussed earlier in this article (Topic Breakdown).
      • View reviews: Opens the Feedback tab and lists all of the reviews represented by the mentions in the report.

The features and functionality for the Service Performance Report are now complete.