This article introduces the features and requirements of Advertising for Facebook.

Advertising for Facebook allows you to enrich your Facebook Dynamic Ads with Feefo stars showing the product's average rating and the number of reviews submitted. It also takes targeted advertising using Facebook Dynamic Ad campaigns to a new level by serving adverts that are dependent on the Feefo rating the customer has previously submitted; for example, those leaving a 5-star review could be presented with different content from other customers. This is done by using the Facebook Pixel to track the customer's journey through Feefo and the rating they submit for your business/products.

With Advertising for Facebook fully configured, the Facebook Ads are shown with ratings included. As Facebook provides various advert configurations, the exact appearance will depend on the options you have chosen but the single advert can be customised to appear similar to:

And the carousel view can be customised to appear similar to:

To access the full benefits of Advertising for Facebook you need: