mobile is the customer's mobile phone number. It is a required field for sending SMS requests (Feefo SMS). This feature is currently supported for United Kingdom, Eire, United States or South African mobile phone numbers only, however, further regions will be supported in future releases.

When SMS requests are enabled, every sale that's uploaded should have a mobile phone number. Without this data, Feefo cannot send SMS messages, so any submitted order line without a mobile number will produce an error message.

The mobile phone number must be uploaded using the international phone format:

  • United Kingdom: mobile number 07XXXXXXXXX would be uploaded as +447XXXXXXXXX
  • Eire: mobile number 08XXXXXXXX would be uploaded as +3538XXXXXXXX
  • United States: mobile number XXXXXXXXXX would be uploaded as +1XXXXXXXXXX
  • South Africa: mobile number 07XXXXXXXX would be uploaded as +277XXXXXXXX