There are a few reasons why your paid stars (Seller Ratings) might not be displaying:

Do you have more than 100 reviews?

The minimum threshold for Seller Ratings is 100 unique reviews per country. This means, to become eligible for Seller Ratings in one of the countries listed below, you’ll need a minimum of 100 unique reviews in the past 12 months from that country and an average star rating of 3.5 or more. Please note: Once you’ve collected the minimum number of reviews, it can take up to 8 weeks for Google to begin displaying the stars.

Availability by Country

Google Shopping ads can appear on Google Shopping, Google Search, and some Google Search Partners in these countries: Australia, Austria, Belgium, Brazil, Canada, Czechia, Denmark, France, Germany, Italy, Japan, Mexico, Norway, Poland, the Netherlands, Russia, Spain, Sweden, Switzerland, Turkey, the UK, and the US.

Google Shopping ads only appear on Google Search in Ireland, Malaysia, New Zealand, Portugal, Singapore, South Africa and United Arab Emirates. In India, Shopping ads only appear on Google Search and some Google Search Partners.

Google Shopping ads are in beta for Argentina, Chile, Colombia, Hong Kong, Indonesia, Philippines, and Taiwan. If you sell products to one or more of these countries, you're invited to submit products and participate in the beta.

For more information on your country guidelines please call 0800 169 0409 or refer to the Google Requirements.

Are you using the right campaign type?

Seller Ratings are an Ad Extension which means they will only show if your campaign type is set to ‘Search Network’ or ‘Search Network with Display Select’. You will also need to ensure that ‘All Features’ has been selected.

Check your Seller Ratings are displaying

To check if your reviews are being sent to Google and are being fed into your Seller Ratings you will need to visit the following link:{yourwebsite}. You will need to change {yourwebsite} to be your website’s URL (for example,

If Seller Ratings are not available for your website, this means your reviews aren’t feeding into your Seller Ratings. Please speak to your account manager to check this.

Why don’t Google seller ratings show up every time I search the same search terms?

Google seller ratings do not appear for every search and there may be several reasons for this:

  • Google only shows extensions a certain number of times, so if you’re searching the same keyword repeatedly, your results will be affected.
  • Based on the intent of the query, Google determines when’s the best time to show an extension.
  • Search recency and cached results are also taken into account.

To test whether you have Google seller ratings or not, try searching from a different device or IP address. If you’re still having issues, contact your Google Account Manager on 0800 169 0409.