Due to recent changes from Google, we are currently working on updating this article. For the latest information please see our blog post; https://www.feefo.com/en-gb/business/resources/blog/googles-rich-snippet-update-what-does-it-all-mean


Organic stars are shown at Google’s discretion. Use the Structured Data Testing Tool to check that your schema is correct. If all fields are correct and you have no errors or warnings, then you have reached all requirements. Google will show organic stars when and where they feel they are relevant. Sometimes these will appear straight away, sometimes they will show after weeks/months, and sometimes they won’t show at all.