This applies to the Shopify plugin.

Tags are used by Feefo merchants to define sales/product attributes for uploaded sales data allowing them to create subsets of the full data which can then be used to generate reports filtered by the tags. Full details about tags can be found in Sales File: tags. Shopify merchants using Feefo can add tags too but it's done indirectly using Shopify collections.

Shopify collections are a method of grouping products together. The grouping is defined by the Shopify merchant and so varies depending on the products and services offered but can include collections such as:

  • clothes specifically for men, women, or children.
  • items of a certain type, such as lamps, cushions, or rugs.
  • items on sale.
  • items in a certain size or colour.
  • seasonal products such as holiday cards and decorations.

Feefo uses the name of the collection to add tags to the uploaded sale data, assigning a 'key value' pair to each sale. For example, if a Shopify account has a collection called Menswear, all sales sent to Feefo that include purchases of products from this collection will be given a tag key of 'category' with a tag value of 'Menswear' (i.e. category:Menswear). 

As products can be associated with multiple Shopify collections, multiple tags can be added too. Taking the above example further, if the Shopify account has another collection called Winter Sale and some products are in both the Menswear and Winter Sale collections, they would have a tag key of 'category' with a value of 'Menswear' (i.e. category:Menswear) and a tag key of 'category' with a value of 'Winter Sale' (i.e. category:Winter Sale).

In each of the above examples, Feefo assigns a tag key of 'category' but if customised tag keys are required instead, use Shopify manual collections.  Naming the manual collection using the format 'key:value', for example, 'clothing:shirts', would not add the usual 'category' tag but instead add a tag key of 'clothing' with a tag value of 'shirts' (i.e. clothing:shirts). Note that customisation of tags is not possible when using Shopify automatic collections. 

Naming a collection 'feefo_exclude' results in the tag key of 'category' and a tag value of 'feefo_exclude' (i.e. category:feefo_exclude). This tag is used by Feefo to identify sales where customers have purchased products where feedback is not required. More details can be found in Shopify - How To Exclude Products?

Note: All collections created within your Shopify store will be visible on your website (visibility options are dependent on your active sales channels). To hide any collection (for example, the feefo_exclude collection), uncheck the option 'Online Store' in the 'Visibility' section of the form when creating the collection.