date is the date that the sale was completed, in one of the following formats:

  • dd/mm/yy e.g. 31/05/12
  • dd/mm/yyyy e.g. 31/05/2012
  • yyyy-mm-dd e.g. 2012-05-31
  • yyyy/mm/dd e.g. 2012/05/31
  • mm/dd/yyyy e.g. 05/31/2012
  • dd-mm-yyyy e.g. 31-05-2012
  • yyyy-mm-ddTHH:mm e.g. 2012-05-31T14:45 – in this case, time (THH:mm) is ignored
  • yyyy-mm-ddTHH:mm:ss e.g. 2012-05-31T14:45:10 – in this case, time (THH:mm:ss) is ignored
If not supplied/invalid, the following occurs:
  • When the parameter is supplied incorrectly or without a value, an error message is returned with a list of supported date formats.
  • When the parameter is not present, Feefo will use the current date as the date and the feedback request will be sent immediately (assuming that feedbackdate is not specified).