Request parameter
Required or optional
Authentication required 
summary, reviews

parent_product_sku is used to filter the JSON feed to product reviews assigned to the specified parent product search code. A parent product search code can span multiple product search codes / variants. The value of the parent_product_sku is case insensitive.

Note: If using parent_product_sku in conjunction with the product_sku parameter, parent_product_sku overrides product_sku.

An example Reviews API call using parent_product_sku is:


  • version = the version of the API associated with the URL. See API Versions for the version number.
  • all = returns both service and product reviews.
  • merchant_identifier = the merchant's unique Feefo identifier, which in this example is example-retail-merchant.
  • parent_product_sku = filter by this parent product search code. In this example, only reviews for the parent product search code ACR will be passed to the feed. This could include multiple product search codes or variants.

Note: parent_product_sku does not support values that include the hash (#) character or the URL ASCII code %23.

Full details about the API can be found at Reviews API (Customisable Integration).

Reviews API Parameter: idReviews API Parameter: product_sku