| Request parameter | Value | Required or optional | Default | Endpoints | Authentication required |
| merchant_identifier | string | Required | None | summary, reviews | No |
merchant_identifier is the merchant’s unique Feefo identifier which is usually in the form merchantname-com. The value of the merchant_identifier can be found in the Feefo Hub under 'Settings > Business Details > Feefo Account Details > Merchant Identifier'. Take a look at Where to find my merchant identifier for further guidance.
An example Reviews API call using merchant_identifier is:
https://api.feefo.com/api/version/reviews/all?merchant_identifier=example-retail-merchant
Where:
- version = the version of the API associated with the URL. See API Versions for the version number.
- all = returns both service and product reviews.
- merchant_identifier = the merchant's unique Feefo identifier, which in this example is example-retail-merchant.
Full details about the API can be found at Reviews API (Customisable Integration).
Reviews API Response Parameters (Reviews)Reviews API Parameter: tags