Text file field name
XML field name (case sensitive)
Required/Optional
Default value
product attributes
product_attributes
Optional
None

product attributes are used to extend the single product rating that Feefo requests for products. Rather than just a single rating, you might wish to ask for additional more targeted feedback regarding certain qualities of the purchased items. 

Each attribute listed in the product attributes field is separated by a comma which are then shown on the feedback form as separate questions for each attribute. For example, if the product is a t-shirt, you may wish to ask about the fit, colour and quality of materials. In that case, the product attributes field for this product would be:

  • Fit,Colour,Quality of materials


Different products can have different attributes. For example:

  • A pair of shoes could have the attributes fit, comfort and value for money.
  • A washing machine could have the attributes noise, effectiveness of wash and value for money.
  • A laptop could have the attributes performance, features, build quality and value for money.

If some products in the sales file have attributes defined and others don't, only the products with attributes will have the additional questions. Those products without attributes will only display the default product question.

Sales File Field: localeSales File Field: mpn