product link is the full URL starting with http or https to the product page on your website (do not include tracking string parameters). It’s used to convert each product description on Feefo into a clickable link back to the product page. Although optional for a sales file, it's a required field for a product catalogue. 

If you don’t wish to link to individual product pages, the link can point to your home page or a page of your choice. When linked to the product page it can greatly aid future conversion as prospective customers are taken directly from a review left on Feefo to the product page on your website.

File typeTXT/CSV file field name
XML field name (case sensitive)
Required/Optional
Default value
Sales fileproduct link
product_link
Optional
None
Product catalogueproduct link
N/ARequiredNone

Back to Product Catalogue field summary