Text file field name
XML field name (case sensitive)
Default value
customer ref

customer ref is your customer reference number for this customer. Feefo doesn’t use this information but if you would like to import customer comments back into the customer records of your Customer Relationship Management (CRM) software, this is the field to use. The field can also be used to hold additional information that you would like to report against.

The customer ref is displayed when logged into the Feefo Administration Portal as part of the recent sales and download sales reports. It can also be exported in the CSV file available under 'Reports > Feedback Reports > Download Feedback'.

Sales File Field: feedback dateSales File Field: amount