Text file field name
XML field name (case sensitive)
Default value

name is the customer's name and has two primary uses:
  • As the salutation in the Feefo feedback request email (i.e. in this example, it is ‘Customer's Name’).

  • It also identifies the customer when viewing the feedback in the Feefo Administration Portal. For example, in the Opted-Out Customers list:

There are no restrictions as to how this is defined and so any format is possible, for example:
  • Mr John Smith.
  • Mr J Smith.
  • John Smith.
  • John (Note: Using a first name only could make it more difficult to identify the customer when viewing their details in the Feefo Administration Portal).