TXT/CSV file field name
XML field name (case sensitive)
Default value
name is the customer's name and has two primary uses:
  • As the salutation in the Feefo feedback request email (i.e. in this example, it is ‘Customer's Name’).

  • It also identifies the customer when viewing information in the Feefo Hub, for example, the list of customers who have opted out of receiving Feefo feedback requests. This is found under 'Reports > Opt Out List':

There are no restrictions as to how this is defined and so any format is possible, for example:
  • Mr John Smith.
  • Mr J Smith.
  • John Smith.
  • John (Note: Using a first name only could make it more difficult to identify the customer when viewing their details in the Feefo Hub).