The feedback process begins with you sending us a sales file, which is a list of your recent customers, together with what they’ve purchased and when. Once we have the data, we send a feedback request to all listed customers that includes a link to a feedback form where the reviewer records their feedback.

Feefo can receive the sales data by any of the following methods:

The sales file can be supplied to us as either a tab-delimited (TXT) or comma-separated (CSV) text file (UTF-8 encoded), or as XML. The file should contain one line of data for each order line of a given sale. Sales files are used for manual uploads and HTTP, HTTPS, FTP and SFTP transfers. For more details about the format and fields of a sales file, see Sales Files.

Our JavaScript plugin offers an automated method for sending sales data that is obtained from your eCommerce website. By inserting a generated iFrame on your sale confirmation web page, each sale from the website will be processed automatically and the necessary information sent directly to us. More details can be found at JavaScript Sale Integration.

Feefo will also accept sales order data in the form of a single sales line at a time. This is executed using a call to a Java Server Page API, Entersaleremotely. It’s not the preferred method as it has several limitations. More details can be found at Entersaleremotely API.

Feefo offers a selection of easy to install plugins to process order data from various eCommerce platforms:

  • Shopify
  • BigCommerce
  • WooCommerce

See eCommerce Apps and Plugins for more details.

You can also supply us with a product catalogue. This is a file that contains a list of products and associated fields of data. Your customer sales are sent to us using one of the above methods and then once uploaded, each product is matched to a product in the catalogue. If a match is made, the product data is appended to the sale which adds graphical and detailed descriptions to the sale throughout the Feefo Hub, its reports and in emails sent to consumers. We recommend the use of a product catalogue wherever possible as the images and descriptions help when working with large numbers of products and there are matching benefits which can speed up Google's processing of your data and therefore the assignment of Google stars.

Sales Files

Product Catalogue