The feedback data collected by Feefo is presented in two different ways:

  • A detailed record of all individual star ratings and comments received from previous customers.
  • An average star rating to one decimal place based on the customer ratings previously received.

Where the customer has asked for their review to remain unnamed, their individual feedback on both the merchant and Feefo websites will be totally anonymous. If the customer has given their name and/or location details on the feedback form, the details will be published with their feedback. 

Your feedback page presents all of your reviews on a single page, giving existing and future customers a comprehensive view of all previously received customer feedback. This is an example of a feedback page showing the latest review, the latest of 514 reviews.

Consumers can find your feedback page by:

  • Searching for your reviews in search engines such as Google.
  • Entering your business name in ‘Search Merchants’ on the Feefo website (
  • Clicking on any Feefo-supplied badges or reviews displayed on your website.